Your brand deserves
A Luxury Approach
Brands that tell stories
Ready to start yours?
A Luxury Approach is a boutique public relations agency for luxury and lifestyle brands.
We believe that providing exceptional PR requires a luxurious approach.
To us, this means taking the time to listen to you, intimately understand your needs and create bespoke campaigns that “are unique to you”.
We work with luxury and lifestyle brands with a focus on fashion, beauty, gastronomy, design and hotels.
Whether you are an established company or a fledging designer, we can take your brand to the next level.
Services
- Press relation
- Press trip
- Event organization
- Influence marketing
- Graphic design
- Guest list handling
- Media Buying
- Reporting and analysis
Cases
THE CHALLENGE
In 2024, Mère & Fille celebrated its 10th anniversary. Our goal was to strengthen Mère & Fille's brand image as a renowned jewelry brand, recognized for its expertise, exceptional craftsmanship, and unparalleled uniqueness.
THE SOLUTION
We organized an intimate lunch at Le Chalet de la Forêt, gathering the brand’s key journalists.
THE RESULTS
Ten journalists from prestigious magazines attended the lunch, leading to Mère & Fille being featured in over six articles in iconic magazines such as L'Officiel, Marie Claire, Paris Match, and La Libre.
THE CHALLENGE
The challenge was to promote the new version of Lacoste's fragrance L'Original and to highlight its new ambassador, Pierre Niney.
THE SOLUTION
We set up a press trip with a journalist from ELLE to Paris and attended the press conference organized by Interparfums, showcasing this new fragrance.
THE RESULTS
We secured an exclusive interview with Pierre Niney in ELLE and numerous features in prestigious magazines such as L'Officiel and Marie Claire, following the distribution of the press kit.
THE CHALLENGE
The year 2024 marked the 40th anniversary of Nu Skin. The objective was to enhance the brand's visibility and establish its position in the beauty and cosmetics market as a scientific leader.
THE SOLUTION
We organized a lunch at the Villa Lorraine, gathering the brand’s key journalists.
THE RESULTS
Ten journalists from prestigious magazines attended the lunch, resulting in numerous features in publications such as ELLE, L'Officiel, and Paris Match.
THE CHALLENGE
Enhance the visibility of Loewe's Elixir collection while establishing Balo’s Boutique in Hasselt as a key retailer for Loewe Perfumes & Home in Belgium.
THE SOLUTION
We organized a press conference at Balo’s Boutique in Hasselt, gathering around twenty journalists and unpaid influencers.
THE RESULTS
We set up a press conference with 20 journalists and influencers, resulting in the creation of over 10 stories and more than 15 features in prestigious magazines such as L'Officiel, Le Weekend Knack, Le Vif, So Soir, and Sabato.
They trust us
